When coffee machines became common and almost everyone had one at home around 1990, many men looked down on the idea that making

•   The marketing pain;

coffee no longer required effort — they preferred to keep stirring with a spoon like a “real man.”

Even by 2020, many men still felt a sense of disdain toward coffee machines and were intimidated by their power — as if the machine was replacing the “manly work” of making coffee.

To give men a more “masculine” feeling when using a coffee machine,

• Our success

 OvaFuture transformed the coffee machine into a strong and beautiful woman — one every man could fall in love with and admire for her strength.