A marketing and strategy consultant complained that it hurts her when clients begin a mentoring and consulting process with her — and then disappear

• The marketing pain:

The Customers donts complete the full process, which deeply affects both her and the clients who miss out on the essential learning they need.

• Our success;

At OvaFuture, we created a humorous graphic showing her “getting married” to her clients — gently hinting that their relationship should be like a marriage: full commitment, nothing less.

We also subtly hinted that any client who isn’t ready for a “business marriage” shouldn’t come at all.

This way, she filtered out the business owners she didn’t want to work with — and attracted only those she truly wanted to collaborate with.

She ended up very happy and satisfied with the results.